Japan based fashion institution UNIQLO, known for simple and affordable clothing as well as a diverse collection of graphic T-shirts, has just launched a massive new display in their Soho store dedicated to their line of manga inspired shirts. This is not just some token nod to the daily expanding manga phenomenon in the US, but a truly informed and deeply realized tribute to the diversity of manga straight from its native country. From Golgo 13 to Urusei Yatsura, the 50 year history of some of the manga industry’s most celebrated publishers is represented and celebrated in this shirt collection. Not only are the shirts gorgeous, but the display itself is a sight for otaku and manga fan sore-eyes. More pictures after the jump.

The store’s interior, riddled with manga panels from floor to ceiling

A selection of some of the campaign’s brand new shirts

Rotating clothesline of manga T-shirts at the store entrance

By NYT