IKEA has just partnered with EA for a furniture expansion pack, tailor made for the Sims mega-franchise. Available on June 24th, SIMS 2™ IKEA Home Stuff is not the first example of product placement for the Sims, and we can be sure it is far from the last. EA will be milking this franchise for a long time to come, especially while creator Will Wright continues to polish and shine his next opus, the long-delayed Spore.

The Sims & Ikea (via Kotaku)

Image of IKEA superstore in Simcity 4 courtesy of BSC

By Jesse Mann