Naoto Fukasawa’s minimal design company Plus Minus Zero aims to reduce excess in product design for everyday life. From pitchers that are calculated to fit perfectly into the hand, to table fans with a subtle sense of beauty, the company could yet find an audience here in the US thanks to pioneering companies like MUJI, previously featured here at New York-Tokyo. The humidifier pictured above, looking more like a shiny donut than any humidifier you might be familiar with, is a wonderful example of simplicity in design. As such, it is a fitting addition to the Japan C exhibit at Felissimo Design House.

By NYT