Following up on their Japan C exhibition, Felissimo Design House is once again hosting an interesting exhibition on Japanese products. The JAPAN BRAND: unfolding exhibition features the rich cultures from the different regions of Japan. The most evident characteristic of the Japanese craft tradition is the art of perfection that artisans dedicate their lives to. The exhibition will serve as a cultural exhibition and cultural fair of the continuing evolution of the old and new.

JAPAN BRAND: unfolding

January 25th – February 7th, 2009

Felissimo Design House
10 West 56th Street
New York, NY 10019

Few countries can boast the richness of Japan’s craft traditions. From textiles and woodworking to ceramics, lacquerware and the culinary arts, Japan is a land where perfection has long been inextricable from the artisan’s hand. And now, from within continuity emerges innovation—as Japan Brand: Unfolding will show from January 25 through February 7 at the Felissimo Design House in midtown Manhattan.

Both a cultural exhibition and a commercial fair, this unprecedented, two-week event will showcase contemporary products from 30 Japanese regions, each represented by its local chamber of commerce, where centuries-old crafts are finding fresh expression. It is a story of evolution—of the ancient pawlonia chest lending its expert joinery to modern sideboards. Of lacquerware and hand-woven textiles designed for the present, but made with a mastery inherited from the past. Celebrating artisanship, practical beauty and regional expertise, Japan Brand: Unfolding will reveal how Japan is creating new traditions as the old ones continue to unfold.