The popularity of Japanese cuisine has been attracting tourism to Japan among Americans. This would be the first time culinary reasons were ranked at the top for reasons to visit Japan. It’s sort of a given to us, but this further proves the popularity in Japanese cuisine.

“Super Ultra Kara-tay” is a project influenced by 8-bit video games and kung-fu that take tastemakers, Dee & Ricky through an adventure. Our good friend, Kenzo Digital directs this innovative project with great animation and LEGO works! via

The Hello Sandwich Tokyo Guide is a Tokyo Guide by Hello Sandwich, a blogger/website that explores all the amazing aesthetics that make Tokyo. You just can’t and won’t find the things you see in Tokyo any where else in the world. What most don’t know is how elegant and natural the neighborhoods in Tokyo really are. Why don’t you take a different route when you aren’t visiting the typical crowded areas. You will see a whole new Tokyo that isn’t overexposed. Buy the book here!

UNIQLO is always on the move with innovative campaigns and creative projects. They are also a company with eco and conscious motives. UNIQLO in Japan has been accepting old and unwanted clothing as donation from customers since March 1st. The program has been going on since 2001 with the official title, All-Product Recycling Initiative. UNIQLO sorts the donations to be sent to Japan Relief Clothing Center and Japanese Organization for International Cooperation in Family Planning and conversion into industrial fiber or fuel for unsatisfactory clothing. UNIQLO is creative, well designed and responsible! We support! via

Our favorite sports drink POCARI SWEAT features Shing02 on the soundtrack with legendary actor Beat Takeshi! The track adds a great summer vibe to the exciting soccer season! Check out the commercial here.

video: Allen Wong / music: Kei Nakajima

Friday was the much anticipated event for Mr. Hideo Kojima’s appearace at UNIQLO Soho. The turnout was amazing with over 700 people queued front from the storefront which wrapped around Spring St, turning into Crosby Street down to Prince St! This turnout was much longer than the event from 2 years ago! We had many dedicated fans show. The first two on the line were brothers who came all the way from Florida and waited from the day before. At around 12 noon, Mr. Kojima arrived at Uniqlo in a yellow limo and entered through the front where fans shouted in joy. The autograph session was held on the mezzanine with MGS: Peace Walker sound track music accompanying the atmosphere. UT-MGS t-shirts were displayed in the center of the store. There were many people who couldn’t get their hands on the tees from the previous event. There will be plenty to go around this time around. Many from Konami Japan and Konami US were present including the US president Mr. Hirano. After the autograph session, the MGS crew left for Best Buy for another autograph event. An autograph session in LA and E3 followed these events!  After E3, an upscale event in Paris will await them.